Professional and Community Service
1985-2008-Active paricipant in public relations organizations on the Texas A&M University campus.
2008-Member, Board of Directors, American Communication Association.
2007-2008-Moderated and edited comments for the interactive Discussion Board about public relations issues for the American Communication Association’s website.
2007-2008-Affiliated with the Texas Public Relations Association and the Public Relations Association of Louisiana.
2005-2008-Reviewed and ranked papers related to Public relations submitted to the annual conference of The Association for Education in Mass Communication and Journalism and the National Communication Association.
2007-2008-Reviewed and edited papers for The Journal of Sport Management.
2006-Reviewed and edited Case Studies in Public Relations Management (Patricia Swann, Editor), New York: McGraw-Hill, Inc.
1985-Present-Participate in public relations management for my religious faith.
1985-Present-Volunteer at family history libraries to help people with genealogy.
Friday, March 21, 2008
My Career with the Texas Water Resources Institute
Currently
Assistant Research Scientist
* Carry out communication studies related to the environment.
* Publicize and manage training opportunities and special events.
* Develop web-based teaching strategies.
* Write white papers and reports.
* Key member of the TWRI Communication Team
Previously
* Produced quarterly newsletter series to communicate water research to the public.
* Edited website content.
* Managed e-mail list server.
Assistant Research Scientist
* Carry out communication studies related to the environment.
* Publicize and manage training opportunities and special events.
* Develop web-based teaching strategies.
* Write white papers and reports.
* Key member of the TWRI Communication Team
Previously
* Produced quarterly newsletter series to communicate water research to the public.
* Edited website content.
* Managed e-mail list server.
My Recent Scholarly Publications
Recently Published Papers
1. Jensen, Ric, Sue Weston, and Yawei Wang. 2008. How Do Fans React When Sports Teams Are Named After Corporations? A Case Study of Public and Media Reaction to Red Bull's Football Sponsorship in America and Europe. The Sport Journal. 11: 1.
2. Welch, Reed, & Ric Jensen. 2008. When Should a Political Candidate’s Religion Become a Campaign Issue? How Mitt Romney’s Mormonism Has Become a Factor in His Previous and Current Races. The American Communication Journal, 9: 20-35.
3. Jensen, Ric. 2007. Teaching Print Journalism Majors How to Prepare for Careers in the Rapidly Evolving-Field of Converged Mass Media. The Online Journalism Review, June 12, 2007.
4. Jensen, Ric. 2007. “What Sports Franchises Can Do When Their Corporate Naming-Rights Partner Gets in Trouble: How the Houston Astros Got Enroned and Lived to Tell About It.” Journal of Sports Media, 2: 105-110.
5. Jensen, Ric, & Bryan Butler. 2007. Is Sport Becoming Too Commercialised? The Houston Astros’ Public Relations Crisis. The International Journal of Sports Marketing and Sponsorship, 9: 1, 23-33.
6. Jensen, Ric. 2007. Incorporating Communications Research to Develop An Improved Environmental History of the Pecos River of Texas. The Journal of Science Communication, 6: 4, 1-5.
7. Jensen, Ric. 2006. “Experiences of a First-Time Instructor in Using Blackboard to Teach Mass Communication with Distance Education.” The Texas Speech Communication Journal.
8. Jensen, Ric. 2005. “Understanding How the Public Perceives the Importance of University Research in the United States.” Journal of Science Communication, 4: 1-6.
9. Jensen, Ric, & Jason Sosa. 2008. The Importance of Building Positive Relationships between Hispanic Audiences and Major League Soccer Franchises: A Case Study of the Public Relations Mistakes of Houston 1836. The Journal of Soccer and Society, 9 (4). In Press.
10. Jensen, Ric, & Venkatesh Uddameri and Soumya Mohan. Using Communication Research to Gather Stakeholder Preferences to Improve Groundwater Management Models: A South Texas Case Study. Ambio: Journal of the Human Environment. Submitted.
11. Bohland, Jon, & Ric Jensen. What’s In a Name? How Hispanic and Anglo Fans Reacted to Naming of the Houston 1836 Soccer Franchise. Southwestern Geographer. Submitted.
12. Jensen, Ric, & John Ashworth. An Overview of Water Resources Challenges Facing Texas. Chapter in Water Policy in Texas: Water for a Diverse Land. Book to be published by Resources for the Future, Washington, DC. In Press.
13. Jensen, Ric. 2007. “Going Green: Can Computer-Mediated Public Relations Effectively Communicate Environmental Crises?” Book chapter in New Media and Public Relations, New York: Peter Lang Publishers.
14. Jensen, Ric and Allan Jones. 2004. “Research at Universities in Texas Dealing with Desalination.” Book chapter in the 2004 Biennial Report on Desalination (Volume 2), published by the Texas Water Development Board, Austin, Texas.
15. Jensen, Ric. 2007. Has Red Bull Crossed the Line? Published in the Blog of The Journal of Sports Media on August 24, 2007. On the web at http://journalsportsmedia.blogspot.com/
1. Jensen, Ric, Sue Weston, and Yawei Wang. 2008. How Do Fans React When Sports Teams Are Named After Corporations? A Case Study of Public and Media Reaction to Red Bull's Football Sponsorship in America and Europe. The Sport Journal. 11: 1.
2. Welch, Reed, & Ric Jensen. 2008. When Should a Political Candidate’s Religion Become a Campaign Issue? How Mitt Romney’s Mormonism Has Become a Factor in His Previous and Current Races. The American Communication Journal, 9: 20-35.
3. Jensen, Ric. 2007. Teaching Print Journalism Majors How to Prepare for Careers in the Rapidly Evolving-Field of Converged Mass Media. The Online Journalism Review, June 12, 2007.
4. Jensen, Ric. 2007. “What Sports Franchises Can Do When Their Corporate Naming-Rights Partner Gets in Trouble: How the Houston Astros Got Enroned and Lived to Tell About It.” Journal of Sports Media, 2: 105-110.
5. Jensen, Ric, & Bryan Butler. 2007. Is Sport Becoming Too Commercialised? The Houston Astros’ Public Relations Crisis. The International Journal of Sports Marketing and Sponsorship, 9: 1, 23-33.
6. Jensen, Ric. 2007. Incorporating Communications Research to Develop An Improved Environmental History of the Pecos River of Texas. The Journal of Science Communication, 6: 4, 1-5.
7. Jensen, Ric. 2006. “Experiences of a First-Time Instructor in Using Blackboard to Teach Mass Communication with Distance Education.” The Texas Speech Communication Journal.
8. Jensen, Ric. 2005. “Understanding How the Public Perceives the Importance of University Research in the United States.” Journal of Science Communication, 4: 1-6.
9. Jensen, Ric, & Jason Sosa. 2008. The Importance of Building Positive Relationships between Hispanic Audiences and Major League Soccer Franchises: A Case Study of the Public Relations Mistakes of Houston 1836. The Journal of Soccer and Society, 9 (4). In Press.
10. Jensen, Ric, & Venkatesh Uddameri and Soumya Mohan. Using Communication Research to Gather Stakeholder Preferences to Improve Groundwater Management Models: A South Texas Case Study. Ambio: Journal of the Human Environment. Submitted.
11. Bohland, Jon, & Ric Jensen. What’s In a Name? How Hispanic and Anglo Fans Reacted to Naming of the Houston 1836 Soccer Franchise. Southwestern Geographer. Submitted.
12. Jensen, Ric, & John Ashworth. An Overview of Water Resources Challenges Facing Texas. Chapter in Water Policy in Texas: Water for a Diverse Land. Book to be published by Resources for the Future, Washington, DC. In Press.
13. Jensen, Ric. 2007. “Going Green: Can Computer-Mediated Public Relations Effectively Communicate Environmental Crises?” Book chapter in New Media and Public Relations, New York: Peter Lang Publishers.
14. Jensen, Ric and Allan Jones. 2004. “Research at Universities in Texas Dealing with Desalination.” Book chapter in the 2004 Biennial Report on Desalination (Volume 2), published by the Texas Water Development Board, Austin, Texas.
15. Jensen, Ric. 2007. Has Red Bull Crossed the Line? Published in the Blog of The Journal of Sports Media on August 24, 2007. On the web at http://journalsportsmedia.blogspot.com/
My Recent Research Projects
Ric Jensen's Recent Research Projects
2003-Doctoral Dissertation. Perceptions of Texas A&M University Former Students about the Relevance and Value of Research Performed by the University. The goal was to carry out lengthy in-person interviews to assess the effectiveness of public relations programs.
2008-Examining How Mass Media in the USA and Europe Reacted to Corporate Naming of Professional Soccer Franchises. The goal was to assess media coverage and fan reaction related to Red Bull’s takeover of soccer teams in Austria and New Jersey.
2008-Identifying How NASCAR is using PR to Reach Out to Hispanic Fans. The goal of this ongoing project is to interview public relations professionals, marketers, and fans to learn how to grow fan support for stock car racing in the Southwest U.S.
2008-Gauging the Extent that American Corporations Developed "Brag Ads" to Profit During World War II. The goal of this ongoing project is to examine "patriotic" corporate advertisements and posters that were created to obtain government tax breaks.
2008-Using Focus Groups to Gather Stakeholder Preferences about Groundwater Management. The goal was to use focus groups to learn the priorities of the public and stakeholders regarding what the questions they want to be answered by simulation models.
2007-Using Communication Research to Develop a History of the Pecos River of Texas. The goal was to interviews long-time residents of the region to incorporate personal experiences into a broad history of how man has affected the Pecos River ecosystem.
2007-Identifying the Extent to Which Environmental Organizations Use Internet-Assisted Public Relations. The goal was to identify evolving trends in internet-mediated public relations related to the environment.
2007-Assessing How Houston Dynamo Responded to A Public Relations Crisis. The goal was to analyze how the franchise offended Hispanic fans when the team name "1836" was chosen.
2003-Doctoral Dissertation. Perceptions of Texas A&M University Former Students about the Relevance and Value of Research Performed by the University. The goal was to carry out lengthy in-person interviews to assess the effectiveness of public relations programs.
2008-Examining How Mass Media in the USA and Europe Reacted to Corporate Naming of Professional Soccer Franchises. The goal was to assess media coverage and fan reaction related to Red Bull’s takeover of soccer teams in Austria and New Jersey.
2008-Identifying How NASCAR is using PR to Reach Out to Hispanic Fans. The goal of this ongoing project is to interview public relations professionals, marketers, and fans to learn how to grow fan support for stock car racing in the Southwest U.S.
2008-Gauging the Extent that American Corporations Developed "Brag Ads" to Profit During World War II. The goal of this ongoing project is to examine "patriotic" corporate advertisements and posters that were created to obtain government tax breaks.
2008-Using Focus Groups to Gather Stakeholder Preferences about Groundwater Management. The goal was to use focus groups to learn the priorities of the public and stakeholders regarding what the questions they want to be answered by simulation models.
2007-Using Communication Research to Develop a History of the Pecos River of Texas. The goal was to interviews long-time residents of the region to incorporate personal experiences into a broad history of how man has affected the Pecos River ecosystem.
2007-Identifying the Extent to Which Environmental Organizations Use Internet-Assisted Public Relations. The goal was to identify evolving trends in internet-mediated public relations related to the environment.
2007-Assessing How Houston Dynamo Responded to A Public Relations Crisis. The goal was to analyze how the franchise offended Hispanic fans when the team name "1836" was chosen.
My Academic Qualifications
Ricard W. “Ric” Jensen, Ph.D.
4414 Kirkwood Drive, Bryan, Texas 77802
Work Phone: 979.845.8571
Cell Phone: 979.574.5187
Fax: 979.845.8554
E-mail: rwjensen@ag.tamu.edu
Ric Jensen's Education
1. May 2003-Ph.D., Department of Educational Administration and Human Resources (emphasis in Mass Communication), Texas A&M University, College Station, Texas.
2. May 1985 Masters of Education, Department of Educational Administration (emphasis in Mass Communication), Texas A&M University, College Station, Texas.
3. August 1981 B.A., Department of Journalism, Brigham Young University, Provo, Utah.
My Academic Qualifications
Ric Jensen's Education
*May 2003-Ph.D., Department of Educational Administration and Human Resources (emphasis in Mass Communication), Texas A&M University, College Station, Texas.
*May 1985-Masters of Education, Department of Educational Administration (emphasis in Mass Communication), Texas A&M University, College Station, Texas.
*August 1981-B.A., Department of Journalism, Brigham Young University, Provo, Utah.
*May 1978-A.A., Department of Journalism, Spokane Falls College, Spokane, Washington.
email me at rwjensen@ag.tamu.edu if you want the full CV.
Thursday, February 1, 2007
My Work As a Teacher
Currently Teaching
Northwestern State University Journalism Department, Natchitoches, Louisiana.
1. Taught “Principles of Public Relations” online with Blackboard since 2005. The goal is to teach students how to develop their own strategic public relations campaign. The course emphasizes profesionalism and ethics.
2. Taught “Impact of the Mass Media on Society” online with Blackboard since 2005. The course teaches students about media literacy and how the mass media affects their lives.
Recently Taught
1. Taught “Public Relations and Sports” in-person for the Sports Management Program of Texas A&M University in 2007. The course provides an overview of public relations for people considering careers in media relations and sports management.
2. Taught "Online Journalism" in-person for the Mass Communication Department at Sam Houston State University in 2007. The course taught students how to work in 24-7 convered media operations and how to build on an online portfolio using blogs, wikis, video and other Internet tools.
3. Taught "Life Skills" courses to adult women at the Federal Women’s Prison Boot Camp in Bryan, Texas. The course covered such topics as literacy, readiness for work, and interpersonal and small group communication skills.
Northwestern State University Journalism Department, Natchitoches, Louisiana.
1. Taught “Principles of Public Relations” online with Blackboard since 2005. The goal is to teach students how to develop their own strategic public relations campaign. The course emphasizes profesionalism and ethics.
2. Taught “Impact of the Mass Media on Society” online with Blackboard since 2005. The course teaches students about media literacy and how the mass media affects their lives.
Recently Taught
1. Taught “Public Relations and Sports” in-person for the Sports Management Program of Texas A&M University in 2007. The course provides an overview of public relations for people considering careers in media relations and sports management.
2. Taught "Online Journalism" in-person for the Mass Communication Department at Sam Houston State University in 2007. The course taught students how to work in 24-7 convered media operations and how to build on an online portfolio using blogs, wikis, video and other Internet tools.
3. Taught "Life Skills" courses to adult women at the Federal Women’s Prison Boot Camp in Bryan, Texas. The course covered such topics as literacy, readiness for work, and interpersonal and small group communication skills.
Subscribe to:
Posts (Atom)
