Recently Published Papers
1. Jensen, Ric, Sue Weston, and Yawei Wang. 2008. How Do Fans React When Sports Teams Are Named After Corporations? A Case Study of Public and Media Reaction to Red Bull's Football Sponsorship in America and Europe. The Sport Journal. 11: 1.
2. Welch, Reed, & Ric Jensen. 2008. When Should a Political Candidate’s Religion Become a Campaign Issue? How Mitt Romney’s Mormonism Has Become a Factor in His Previous and Current Races. The American Communication Journal, 9: 20-35.
3. Jensen, Ric. 2007. Teaching Print Journalism Majors How to Prepare for Careers in the Rapidly Evolving-Field of Converged Mass Media. The Online Journalism Review, June 12, 2007.
4. Jensen, Ric. 2007. “What Sports Franchises Can Do When Their Corporate Naming-Rights Partner Gets in Trouble: How the Houston Astros Got Enroned and Lived to Tell About It.” Journal of Sports Media, 2: 105-110.
5. Jensen, Ric, & Bryan Butler. 2007. Is Sport Becoming Too Commercialised? The Houston Astros’ Public Relations Crisis. The International Journal of Sports Marketing and Sponsorship, 9: 1, 23-33.
6. Jensen, Ric. 2007. Incorporating Communications Research to Develop An Improved Environmental History of the Pecos River of Texas. The Journal of Science Communication, 6: 4, 1-5.
7. Jensen, Ric. 2006. “Experiences of a First-Time Instructor in Using Blackboard to Teach Mass Communication with Distance Education.” The Texas Speech Communication Journal.
8. Jensen, Ric. 2005. “Understanding How the Public Perceives the Importance of University Research in the United States.” Journal of Science Communication, 4: 1-6.
9. Jensen, Ric, & Jason Sosa. 2008. The Importance of Building Positive Relationships between Hispanic Audiences and Major League Soccer Franchises: A Case Study of the Public Relations Mistakes of Houston 1836. The Journal of Soccer and Society, 9 (4). In Press.
10. Jensen, Ric, & Venkatesh Uddameri and Soumya Mohan. Using Communication Research to Gather Stakeholder Preferences to Improve Groundwater Management Models: A South Texas Case Study. Ambio: Journal of the Human Environment. Submitted.
11. Bohland, Jon, & Ric Jensen. What’s In a Name? How Hispanic and Anglo Fans Reacted to Naming of the Houston 1836 Soccer Franchise. Southwestern Geographer. Submitted.
12. Jensen, Ric, & John Ashworth. An Overview of Water Resources Challenges Facing Texas. Chapter in Water Policy in Texas: Water for a Diverse Land. Book to be published by Resources for the Future, Washington, DC. In Press.
13. Jensen, Ric. 2007. “Going Green: Can Computer-Mediated Public Relations Effectively Communicate Environmental Crises?” Book chapter in New Media and Public Relations, New York: Peter Lang Publishers.
14. Jensen, Ric and Allan Jones. 2004. “Research at Universities in Texas Dealing with Desalination.” Book chapter in the 2004 Biennial Report on Desalination (Volume 2), published by the Texas Water Development Board, Austin, Texas.
15. Jensen, Ric. 2007. Has Red Bull Crossed the Line? Published in the Blog of The Journal of Sports Media on August 24, 2007. On the web at http://journalsportsmedia.blogspot.com/
Friday, March 21, 2008
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